3 of the Best Tech Investments Small Business Owners Can Make

by Christopher Haymon of https://www.adultingdigest.com

Technology makes life as an entrepreneur a lot more manageable, but the benefits of using tech in business come at a steep price. According to Tolar Systems, small businesses spend an average of 6.9 percent of their total sales on information technology (IT) — but failing to invest in tech could be even costlier. Investing in technology, for instance, increases workplace efficiency and productivity, mitigates unplanned downtime, and protects small businesses from security threats and human errors.

Read on to discover three of the best tech investments small business owners can make.

1. Website Development

A business website is important for a number of reasons. Firstly, it allows you to extend your reach like no other form of marketing — and you can promote your site on social media, guest blogs, printed materials, online forums, and in emails. Secondly, your website can be used to sell products and services outside of your regular business hours — and it helps to build trust and credibility.

If you haven’t yet invested in a quality website for your small business, this is one tech expense that will pay for itself over time. Your business website should be attractive, accessible, mobile-friendly, and optimized for search engine optimization (SEO), and a web designer from Wise Design Group has the skills and experience needed to create a website that maximizes your ROI. Whether you need an ecommerce store, booking website, blog, or lead generation site, hiring a web professional will be a worthy investment for your small business.

2. Reliable Internet Services

A strong, fast, and reliable internet connection is essential for small businesses, especially in the age of COVID-19. A strong internet connection is necessary for managing remote teams and quickly sending and retrieving data, and it also allows your team to get more done in less time, communicate with customers online, and deliver excellent customer service.

If it’s been a while since you’ve upgraded your internet service, start by testing your internet speed and checking to see if your connection can be improved by moving the router, clearing your browsing history, or purchasing a wireless booster. In the event that your internet connection could use an upgrade, researchinternet solutions for your business.

3. Accounting Software

In addition to professional website development and reliable internet services, accounting software is another tech investment that pays for itself over time. Bookkeeping errors are costly, but investing in accounting software can help to prevent bookkeeping mistakes and save small businesses loads of time, money, and stress — especially at tax time.

Moreover, some accounting software systems have low introductory rates so businesses can test bookkeeping plans without spending a lot of money upfront. Others offer free plans, sales promotions, and add-on services. Zoho Books, for instance, is free for businesses earning less than $50,000 in a year — while FreshBooks offers Lite, Plus, Premium, and Select plans to fit any business size and budget.

While accounting software can help you manage your business and gain insight into your cash flow, you can take your knowledge of business and numbers a step further by earning an MBA. This degree will help you learn about business skills, strategy, and management so you can lead your business more effectively.

Small Businesses Can’t Afford to Skimp on Technology

Technology may be costly, but today’s small businesses simply can’t afford to go without professional websites, reliable internet services, and bookkeeping software. These tech investments can help businesses to improve workplace efficiency and productivity, better interact with their customers and clients, reduce errors and downtime, and save money over time.